Third Culture Bakery is an Asian owned mochi and matcha based company who pride themselves on the integrity behind their products and the process in which their made. They are known for fusing together ingredients from various cultures and creating their own unique products, pastries, and drinks.

The company was struggling to attract new customers after a plateau and were in need of a brand refresh in order to spark new interest in their products, increase traffic to their stores, and further expand their fanbase. To do this, I took the essential elements that make this brand unique, including the family backstory, positive messaging, vivid colors, and elevated them with unique design excellence, attractive product photography, and brand consistency.

From the revamped takeout boxes, to captivating motion graphics, and the immersive social designs that I created, Third Culture’s brand gathered a high wave of new customers and conversion rates. My dynamic design work led to a 30% increase in brand engagement, 25% increase in store traffic and event attendance, as well as over 15,000 new followers on social media. Leaving a lasting impression on Third Culture’s brand.